Where to navigate within Comet
Navigate to the 'Satellites Stores' section of the sidebar menu. Once there click 'New Satellite Store' in the upper right section of the screen.
Next you will be asked to pick a template type. We will describe each of the templates below.
đ Important Note: You can still fully customize your micro-store after choosing any template.
Choose a template
Video store
This shop has a hero video above-the-fold that includes a shoppable product card that usually highlights the product(s) that appear in the video.
This template is effective for very visual products, mainly in the beauty and food categories. Supplements customers also deploy this template if they have well-performing UGC video creatives that they leverage in-store.
Be sure to highlight the product on the video product card that is most prominently featured in the video.
On the video specifics, we recommend sticking to the following guidance:
Content: brand video, founder video, UGC video
Format: 9x16, high-quality, mp4/mov
Length: 30-60 seconds
Audio: Music or voice overlays are encouraged. If doing a voice overlay, include captions and/or text overlays.
Captions: If text is included, ensure itâs at the center of the screen to avoid it getting covered by headers & product cards.
Listicle
Listicles are a popular format for brands looking to educate their customers. This template weaves product CTAs into long-form content, letting you either showcase multiple benefits or dive deep into a single compelling value proposition with detailed supporting evidence.
Listicle landing pages excel for supplement and beauty brands, letting you educate about your product's unique qualities through content that feels editorial rather than promotional.
While these pages can work for any value-proposition-focused ads, they convert best when tailored to match your ad's specific benefit claim.
Custom
If you want to create your fully custom micro-store, just pick a template and start customizing the sections from there.
Storefront Builder Basics
The Comet Storefront Builder has some key elements that you will probably be familiar with from other no-code tools:
Pages: You can edit every step in the funnel, which are
Storefront: the first page that you send the traffic to
Product details: the product page that you can tailor for the specific campaign
Cart: the cart page where you can include gifting and upselling features
Drag & Drop Editor: visual editor where you can add, edit, and rearrange sections
Live Preview: our micro-stores are mobile first, but desktop responsive and you can switch between the mobile and desktop previews.
Save & Publish: changes in your micro-stores are automatically saved every 5 minutes, but you can also save manually. Make sure to publish your edits after you are finished.
Settings: Add your brand colors, font, and button styling to your micro-store. After building your first micro-store, you can duplicate and reuse your styling.
Define settings
Appearance
Set your brand colors, select a font, and customize the corner radius for CTA buttons across your micro-store.
đ Important Note: If you want to use a custom font, please reach out to your Comet contact and we can upload the font for you.
Promotions
Under 'Promotions', you can define a free delivery threshold and activate any discounts that we import from your Shopify backend.
You can edit the system message that indicates the progress bar for the free delivery threshold. Note that {amount} is the remaining amount that customers still need to add to the basket to achieve free delivery.
Please refer to the How to set up promotions guide to learn how to activate free gifts, free samples and other promotions in your Comet micro-stores.
Analytics
Under 'Analytics', you can add your tracking pixel from Google or your ad platforms. In case you are using a 3rd party tracking tool, please reach out to your Comet contact person and we can set it up for you.
SEO
Firstly, its important to note that your micro-stores will not be indexed by Google, hence will not affect your SEO. Under 'SEO', you can add a URL with your logo that will show up in your browser tab when your Comet micro-store is opened.
Under 'OG title', you can add the title for the tab name that will be displayed in your browser.
Advanced settings
Advanced settings allow you to add custom styling (with CSS) to your micro-store and offer additional flexibility.
Editing sections (UI Components)
The core of Comet's builder are the sections that you can add to your micro-store. You can use as many sections to your storefront as you want and soon you will also be able to add sections to your Comet PDP.
For the storefront, we are using the following main sections:
Header
Add a header in case you are not using a video section above the fold
Accordions
Collapsible FAQ or informational text
Option to auto-open the first accordion
Banner
Large banner bar for announcements or featured offers
Content: âRich Textâ block that lets you add structured content:
Text & Headings (H1, H2, H3, etc.)
Quotes (stylized pull quotes)
Delimiters (section dividers)
Lists (bulleted or numbered)
Raw HTML (embed custom code snippets, if needed)
Images & Image Galleries
Configure as sliders or static blocks
Add backgrounds or borders
Resize and fit images to the block
CTA
Image with a call-to-action button redirecting to the tagged product
Possibility to hide the image and only display the CTA button
Video
Can be used as above the fold video (with the featured product) and as a video section below the fold
Can include a single video or several videos as a carousel
Add an image URL for your logo (reach out to your Comet contact in case you need support)
Header and sub-header allow you to highlight your offer ("20% OFF") and create messaging coherence between ad and post-click
Select a featured product that should be also featured in the video
Important: you need to add products to a collection before being able to add a featured product to your video section
Videos can be uploaded via your Comet content library, your computer, or from a public URL
Testimonials
Add customer reviews and quotes supporting your micro-store angle
Media
Single images or galleries that can be used for brand or lifestyle imagery.
Ability to add a description
Media can be uploaded via your Comet content library, your computer, or from a public URL
Mini PDP
Display product details, price, and âadd to cartâ button directly on the landing page
Purchase plans will be displayed on the mini-PDP if they are set in your Shopify backend for the product
Collection
Add a set of products (collections) that you want to include in your campaign
Switch between list vs. grid view
Store Redirect
Add a URL to redirect to the main store
Footer
Legal links, disclaimers, contact info, social handles
Product details
On the product pages itself:
Product descriptions are automatically imported from your current PDP content
You can improve these by adding product badges, alternate descriptions, and product info to each PDP using our AI co-pilot to generate some editable suggestions.
Both text and HTML can be used in the PDP product descriptions.
Cart
Add upsell products to the Shopping cart, relevant to the specific campaign youâre using the store for.
đ Youâre now ready to build and launch your Micro-Stores with Comet. Bring your campaigns to life and start driving results today!
Need more help?
If you have any questions about designing and customizing your micro-stores, we're here to assist you!
Please contact Comet Support at [email protected] for assistance.